Est. 2014

What began as a simple photo documentation project in 2014 has grown into one of the most hyped sources for Ultra Music Festival updates. Working across from the venue, I started capturing the behind-the-scenes setup of the festival, originally sharing the progress on Instagram. What started as a side project quickly gained traction—and over the years, it evolved into what is now Everything Ultra.

Every March, the Instagram becomes a hotspot for the festival's energy, with engagement exploding as fans from all over the world tune in for real-time updates and exclusive content. While many followers assume I’m part of the Ultra team, I’m just a dedicated Miami local who loves showcasing the magic from the outside in. It's important to note that Everything Ultra is completely independent and not affiliated with Ultra Music Festival.

As the community keeps growing, I’m taking the next step—turning Everything Ultra into a brand for all festival lovers. While Ultra remains my niche every March the goal is too connect, inspire, and amplify the energy that makes these experiences unforgettable.